What Is Soha?
Officially launched in 2022, Soha is an appointment-only designer dress hire store
Our aim is to solve the old age question of “what should i wear” while doing our bit for the future of sustainability
We plan to change the behaviours of fashion lovers everywhere, and believe everyone should have access to high quality fashion
Empowering women to extend the lifespan of their wardrobes one rental at a time, our mission is to be the answer to your “I don’t have anything to wear” crisis
Soha allows you to keep up to date with fashion whilst eliminating the need to purchase
Soha X Sustainability
The designer dress hire movement has paved the way for sustainable fashion by reducing landfill waste. By hiring a dress you are supporting sustainable fashion and doing your bit to lower the fashion carbon footprint
The clothing industry is the third largest manufacturer in the world and second largest polluter, being responsible for 10% of global carbon emissions
Studies have shown that 60% of garments will end up in landfill and discarded within the first year of purchase, after been worn only 7 times
Now thats scary!
Let’s change that – one rental at a time!